Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Niche Positioning and Ultra-Niche Strategy in Business
The chapter explores the importance of niche positioning in business, discussing strategies like determining direct competitors, targeting potential customers, and refining market focus with qualifiers. It delves into the concept of ultra-niche positioning, focusing on narrowing target audience to specific groups, and highlights the significance of aligning with brands that share values. The conversation also covers the evolution of a fashion-focused podcast show towards a more niche audience, detailing the challenges, rebranding process, and the speaker's journey towards creating engaging content through passion.
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