2min chapter

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

CHAPTER

Exploring the Impact of Terminology on Customer Engagement

Exploring how the choice of terminology influences customer engagement and perception, with real-life examples from the fashion and menopause industries, illustrating the impact of addressing customer needs effectively in business.

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