The BetterLife Podcast Proximity is Power | Ep 171
Sep 30, 2025
Brandon Turner, a seasoned real estate investor and educator, shares his journey from a blue-collar background to building significant wealth. He discusses the critical role of accountability and emphasizes the importance of thoughtful mentorship over blind following. Brandon outlines his Four D's framework for buying your first property and underscores the power of proximity in business success. He also touches on maintaining ambition while cherishing personal connections, and highlights investing in yourself as the best strategy for growth.
02:15:54
Jocko Text That Forced Action
- Jocko Willink asked Brandon to text him after trying jiu-jitsu, and the simple accountability forced him to show up.
- The experience was humiliating but effective in starting the habit because someone held him to his word.
Use Extreme Accountability
- Use extreme accountability: pair public commitments with meaningful rewards and punishments to force action.
- Meet weekly with a coach or accountability partner to raise your chance of success to ~95%.
Pair Goals With Rewards And Punishments
- Attach clear rewards and punishments to quarterly goals to create emotional leverage.
- Use painful punishments and meaningful rewards so you won't rationalize failing.
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Intro
00:00 • 21sec
How Brandon Joined Proximity Is Power and His Background
00:21 • 2min
The Power of Accountability
02:00 • 13min
Mentors vs. Coaches and Choosing Advice Wisely
15:23 • 1min
How Brandon Got Started in Real Estate and BiggerPockets
16:50 • 6min
Long-Term View on Real Estate Investing
22:29 • 4min
Why Wealth Is Not Zero-Sum and Helping Others
26:11 • 3min
The Four D's Framework for Buying Your First Deal
29:13 • 5min
Guarantee and Ethos Behind First Deal Program
34:19 • 6min
Daily Discipline, Habit Tracking, and The Compound Effect
40:30 • 7min
Proximity Is Power: Raising Your Thermostat
47:04 • 8min
Upgrading Your Operating System to Scale
54:40 • 3min
Balancing Ambition and Contentment in Life
57:10 • 4min
Do You Believe Proximity Is Power?
01:01:33 • 5min
The Value of Paying to Be in the Room
01:06:31 • 5min
Missing Opportunities from Fear: The Ed Mylett Story
01:11:44 • 5min
Fortune Favors the Bold and Making the Ask
01:16:59 • 46sec
Best Investments: Yourself and Your Spouse
01:17:45 • 4min
Proximity, Personality, and Social Media for Influence
01:22:00 • 8min
Niche, Audience, and Monetization Strategy
01:29:32 • 12min
Intentional Networking: Dream 100 and Follow-Up
01:41:25 • 9min
Reciprocity, Serving First, and Authentic Relationships
01:50:45 • 7min
Key Mentors and Improving Podcast Quality
01:57:17 • 3min
Giving More Than You Ask: Social Media Strategy Shift
02:00:40 • 5min
Leadership Mindsets: From DIY to Architect
02:06:02 • 2min
Daily Habits That Define Success
02:07:40 • 1min
Travel, Experience, and Life Advice
02:08:50 • 2min
Top Book Recommendations and Influential People
02:10:25 • 3min
What Excites Brandon and His Closing Message
02:13:11 • 1min
Outro
02:14:30 • 1min
#
Multi-Family Millionaire
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Brandon Turner
Brian Murray
#1314
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Amanda Holmes
In 'The Ultimate Sales Machine', Chet Holmes outlines 12 essential strategies for running a successful business.
The book emphasizes the importance of systems and processes in sales success, teaching employees to work smarter, leveraging marketing effectively, and perfecting every sales interaction.
The updated edition, contributed to by Amanda Holmes, includes new material relevant to modern business, such as core story frameworks and the use of modern marketing mediums.
The book offers practical tools, real-life examples, and proven strategies to help businesses achieve significant improvements in sales performance and overall success.
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The book focuses on timeless, direct marketing techniques that help entrepreneurs identify their dream customers, discover where they congregate online, and implement strategies to grab their attention.
Brunson, the CEO and co-founder of ClickFunnels, shares market-tested strategies for understanding customer needs, creating effective hooks and stories, and making compelling offers.
The book emphasizes the importance of diversifying traffic sources to avoid dependence on a single platform and provides step-by-step instructions for mastering multiple traffic sources.
#14160
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The Psychology of Selling
Brian Tracy
In *The Psychology of Selling*, Brian Tracy emphasizes the importance of understanding the psychological aspects of sales over mere techniques.
The book provides insights into the inner game of sales, eliminating fear of rejection, building confidence, and leveraging the psychology of why people buy.
It offers practical strategies for sales professionals to improve their performance and achieve higher sales figures.
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Rocket Fuel
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Gino Wickman
Mark C. Winters
Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help a business thrive.
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It emphasizes that when these two roles work together, they can achieve significant growth and success for the company.
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' The authors also discuss time blocking, habit-building, and aligning short-term actions with long-term goals to achieve success in various aspects of life.
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He contrasts the security-focused mindset of employees with the freedom-oriented mindset of business owners and investors.
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#
10x Better Than 2x
None
Ben Hardy
Ben Hardy's "10x Better Than 2x" explores the principles of achieving exponential growth in business and life.
The book emphasizes the importance of mindset, strategy, and execution in achieving ambitious goals.
Hardy shares insights from various fields, including psychology, neuroscience, and business, to provide a comprehensive framework for success.
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The book is a motivational and practical guide for those seeking to achieve significant breakthroughs.
🏠 JOIN MY FREE 5-DAY DEAL ANALYSIS CHALLENGE
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🧔♂️ WHO ARE WE?
Our names are Brandon Turner and Cam Cathcart! We teach people how to BUILD WEALTH WITHOUT LOSING THEIR SOUL through real estate investing!
1️⃣ WANT TO GET YOUR FIRST DEAL?
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https://www.instagram.com/gageheward/
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🙏 SPONSORS
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• BetterLife Tribe: If you're an existing real estate investor and you want to scale but you don't know how to supercharge your journey, just know... I've been there! And if that's you, check out my personal mastermind for EXISTING INVESTORS ONLY called the BetterLife Tribe at https://go.abetterlife.com/blt_pod_landing
🎥 DESCRIPTION
On this episode, I sit down with Gage Heward on the Proximity is Power podcast and break down one of the biggest principles that changed my life and business: proximity is power. I share how intentionally surrounding myself with mentors, peers, and communities of high achievers accelerated my growth from small-time investor to running a $80M+ portfolio. This is a candid look at why relationships, masterminds, and the right environments matter more than raw tactics when it comes to building wealth and a better life.
❌ DISCLAIMER
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