The BetterLife Podcast

Proximity is Power | Ep 171

Sep 30, 2025
Brandon Turner, a seasoned real estate investor and educator, shares his journey from a blue-collar background to building significant wealth. He discusses the critical role of accountability and emphasizes the importance of thoughtful mentorship over blind following. Brandon outlines his Four D's framework for buying your first property and underscores the power of proximity in business success. He also touches on maintaining ambition while cherishing personal connections, and highlights investing in yourself as the best strategy for growth.
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ANECDOTE

Jocko Text That Forced Action

  • Jocko Willink asked Brandon to text him after trying jiu-jitsu, and the simple accountability forced him to show up.
  • The experience was humiliating but effective in starting the habit because someone held him to his word.
ADVICE

Use Extreme Accountability

  • Use extreme accountability: pair public commitments with meaningful rewards and punishments to force action.
  • Meet weekly with a coach or accountability partner to raise your chance of success to ~95%.
ADVICE

Pair Goals With Rewards And Punishments

  • Attach clear rewards and punishments to quarterly goals to create emotional leverage.
  • Use painful punishments and meaningful rewards so you won't rationalize failing.
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