Tourpreneur Multi-Day Podcast 1: The Ultimate Sales Machine: Converting Dream Clients into Reality with Ruth Franklin
13 snips
May 29, 2023 Ruth Franklin shares B2B market success tips, LinkedIn partnerships, and building a Maldives-based tourism company. Topics include risk assessments, SOPs, health and safety manuals, and strategic pitching techniques for attracting dream clients.
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B2B Prep
- Start with a list of dream partners and create essential documents before outreach.
- These include SOPs, a guide handbook, safety manuals, and a concise pitch deck.
Risk Assessment Tips
- Consider client perspectives when doing risk assessments, focusing on potential hazards throughout the tour.
- Involve guides, keep it simple, and use online examples or partner resources.
LinkedIn for B2B
- Use LinkedIn to connect with potential partners by posting relevant content and engaging with others' posts.
- Build relationships over time instead of making direct sales pitches, showcasing your expertise.