Ruth Franklin

Ruth Franklin shares B2B market success tips, LinkedIn partnerships, and building a Maldives-based tourism company. Topics include risk assessments, SOPs, health and safety manuals, and strategic pitching techniques for attracting dream clients.

Ruth Franklin, a B2B tour business expert, shares her journey to success and strategic insights. She emphasizes the importance of a concise pitch deck and meticulous documentation for partnerships. Ruth reveals how targeted networking on LinkedIn generated substantial revenue. She discusses the value of connecting with industry leaders at trade shows, urging listeners to build relationships and add value to stand out. Mat Newton joins her to highlight effective engagement strategies, showcasing how preparation and follow-up can yield significant opportunities.