Tourpreneur Tour Business Podcast

Multi-Day Series: Growing a Multi-Day B2B Business

Mar 10, 2023

Ruth Franklin, a B2B tour business expert, shares her journey to success and strategic insights. She emphasizes the importance of a concise pitch deck and meticulous documentation for partnerships. Ruth reveals how targeted networking on LinkedIn generated substantial revenue. She discusses the value of connecting with industry leaders at trade shows, urging listeners to build relationships and add value to stand out. Mat Newton joins her to highlight effective engagement strategies, showcasing how preparation and follow-up can yield significant opportunities.

50:44

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Episode guests

Mat Newton

Ruth Franklin

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Establishing foundational documents and a succinct pitch deck is vital for credibility and effective communication in B2B partnerships.

Leveraging LinkedIn for consistent engagement and follow-up can significantly enhance visibility and drive revenue in the tourism industry.

Deep dives

Leveraging Trade Fairs for Relationship Building

Trade fairs can be influential for businesses in the tourism industry when approached with strategic groundwork. Preparation involves connecting with potential partners ahead of the event and scheduling appointments to maximize onsite interactions. Attending trade fairs post-pandemic has revealed a shift in effectiveness, emphasizing the value of thorough pre-event planning over mere attendance. By carefully selecting trade events that align with specific markets, businesses can enhance their visibility and opportunities for building meaningful connections.

Intro

2min

Exploring Maldives: Tourism Beyond the Shore

3min

Understanding B2B Terminology in Tourism

2min

Building B2B Relationships in Tourism

6min

Engaging Clients Safely in B2B

5min

Building B2B Relationships in the Tour Industry

7min

Building Strategic Partnerships in Travel

22min

Building Key Industry Partnerships

4min

In this first episode of our Multi-Day series with Mat Newton, Ruth Franklin shares her journey to success in the B2B tour business, discussing the importance of having documents in place, creating a succinct pitch deck, connecting with product managers and CEOs on LinkedIn, and making connections and adding value to stand out in a competitive market at trade shows.

00:00 🤝 Pick 10 of your "dream clients" to start selling to as a strategy for success in the tour and travel industry.
08:09 💡 Ruth's journey to success in the B2B tour business is discussed, including the importance of having documents in place and creating a succinct pitch deck to share with prospective partners.
13:07 🤔 Use risk assessment and conversation to plan a successful tour and share your lessons with your younger self.
19:08 🤝 Connecting with product managers and CEOs on LinkedIn, I generated over 250,000 in revenue and created potential for multi-million dollar revenue stream over the next 10 years.
28:16 🤝 Building relationships with businesses takes time and effort, be social and friendly online but keep personal rants to a minimum.
33:25 🤝 Connecting with your tourism board and setting up in a coffee shop can help first-time exhibitors get the most out of trade fairs, with potential for 15 current partners, 20 new contacts, and 3 quotations already received.
40:22 🤝 Make connections and add value to stand out in a competitive market at trade shows by researching and pre-working, and follow-up emails can help keep the conversation going.

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Ruth on LinkedIn