In this first episode of our Multi-Day series with Mat Newton, Ruth Franklin shares her journey to success in the B2B tour business, discussing the importance of having documents in place, creating a succinct pitch deck, connecting with product managers and CEOs on LinkedIn, and making connections and adding value to stand out in a competitive market at trade shows.

• 00:00 🤝 Pick 10 of your "dream clients" to start selling to as a strategy for success in the tour and travel industry.
• 08:09 💡 Ruth's journey to success in the B2B tour business is discussed, including the importance of having documents in place and creating a succinct pitch deck to share with prospective partners.
• 13:07 🤔 Use risk assessment and conversation to plan a successful tour and share your lessons with your younger self.
• 19:08 🤝 Connecting with product managers and CEOs on LinkedIn, I generated over 250,000 in revenue and created potential for multi-million dollar revenue stream over the next 10 years.
• 28:16 🤝 Building relationships with businesses takes time and effort, be social and friendly online but keep personal rants to a minimum.
• 33:25 🤝 Connecting with your tourism board and setting up in a coffee shop can help first-time exhibitors get the most out of trade fairs, with potential for 15 current partners, 20 new contacts, and 3 quotations already received.
• 40:22 🤝 Make connections and add value to stand out in a competitive market at trade shows by researching and pre-working, and follow-up emails can help keep the conversation going.

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Ruth on LinkedIn