Mat Newton

Ruth Franklin, a B2B tour business expert, shares her journey to success and strategic insights. She emphasizes the importance of a concise pitch deck and meticulous documentation for partnerships. Ruth reveals how targeted networking on LinkedIn generated substantial revenue. She discusses the value of connecting with industry leaders at trade shows, urging listeners to build relationships and add value to stand out. Mat Newton joins her to highlight effective engagement strategies, showcasing how preparation and follow-up can yield significant opportunities.

Mat Newton, founder of Tourism Tiger and an experienced player in the tour industry, shares insightful strategies for multiday tour operators. He discusses effective website design and the importance of user experience. Learn how to engage customers through storytelling and innovative marketing approaches. Mat emphasizes thoughtful tour design to enhance guest satisfaction and highlights the significance of automation in customer engagement. Finally, he explores the unique challenges and opportunities within Australia’s diverse tourism landscape.