Strengthening Business Connections in the Tourism Industry through LinkedIn

The chapter explores the effective strategy of utilizing LinkedIn to connect with potential partners and operators in the tourism industry. It emphasizes the importance of creating engaging conversations, building relationships, and showcasing expertise to drive revenue growth and establish long-term agreements post-pandemic. The speakers share insights on targeting specific individuals within companies, conducting thorough research akin to a job interview, and maintaining professionalism and value in interactions for successful business partnerships.