Sustainable Tourism and Business Growth in the Maldives

Ruth Franklin, co-founder of Secret Paradise in the Maldives, speaks about community-based tourism and sustainability efforts. The chapter delves into the success story of a website developed for a tourism company in the Maldives, discussing B2B strategies, partnership growth, and targeting dream clients. Emphasis is placed on strategic business processes, standard operating procedures, and the importance of pitch decks in engaging with potential partners.