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The Daily Sales Show
The Cold Calling Framework That Converts in 2023
Feb 17, 2023
Avi Mesh, an enterprise account executive at Orem specializing in live conversation platforms, shares his insights on cold calling strategies. He emphasizes building confidence and structure in cold calling. Key topics include effective time management, the importance of understanding your prospects, and the balance between research and outreach. Avi also discusses mastering techniques for better connection, handling objections with ease, and sharing tips on overcoming no-shows, all aimed at enhancing sales success in 2023.
44:06
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Quick takeaways
- Building confidence through consistent practice and mock calls significantly enhances a salesperson's effectiveness during real cold calls.
- Time blocking for dedicated prospecting and conducting research on prospects creates a structured approach that improves engagement success.
Deep dives
Building Confidence Through Practice
Practicing cold calling techniques is essential for sales representatives to build their confidence. Engaging in mock calls and rehearsing responses to common objections prepares reps to handle real-life scenarios effectively. As most sales situations are repeatable, consistent practice can significantly reduce anxiety and improve performance during actual calls. This approach not only enhances personal confidence but also increases the likelihood of successful interactions with potential clients.
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