How I Built This with Guy Raz Briogeo Hair Care: Nancy Twine (2020)
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Dec 4, 2023 
Nancy Twine, the founder of Briogeo Hair Care, shifted from a finance career to create her natural hair care brand after a personal tragedy. Inspired by childhood memories of homemade treatments, she faced funding challenges as a Black entrepreneur in a predominantly white industry. Despite initial struggles, her determination led to a remarkable partnership with Sephora, launching a line that now generates $100M in annual sales. Twine’s journey highlights resilience, innovation, and the importance of family support in achieving entrepreneurial dreams.
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Mother's Influence
- Nancy Twine's mother was a family doctor and an entrepreneur, inspiring Nancy from a young age.
- Witnessing her mother's confidence and success showed Nancy that being a Black female was not a barrier to achieving her dreams.
Grandmother's Resourcefulness
- Nancy's grandmother, from West Virginia, was a resourceful beauty guru who made her own products.
- She stretched store-bought beauty items with natural ingredients like oils and extracts, teaching Nancy resourcefulness.
Early Entrepreneurial Spirit
- In middle school, Nancy created and sold feather pins inspired by the movie Clueless.
- This early entrepreneurial experience fueled her passion for creating and selling, validating her creations' worth.