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Nancy Twine, a Black entrepreneur, created a line of hair care products for all hair textures without harmful additives. Nancy shares her journey of overcoming challenges and personal tragedy, raising funds, and securing major retail clients. She discusses the importance of diversity representation and the meaning behind her brand name. Nancy's company now has a sales revenue of $100M a year.
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Quick takeaways
- Nancy Twine's personal tragedy fueled her transition from a promising job in finance to launching a successful natural hair care brand, Briogeo, using homemade hair treatments as inspiration.
- As a Black entrepreneur, Nancy faced challenges in raising funds and garnering interest from investors in the predominantly white male beauty industry.
Deep dives
Finding a Niche in Natural Hair Care
Nancy Twine, a former trader at Goldman Sachs, ventures into the beauty industry with the goal of creating a line of natural hair care products. After extensive research and formulating, she launches the brand Briojio, which focuses on using high percentages of naturally derived ingredients. The brand stands out in the market, as there are few players in the natural hair care space at the time. Urban Outfitters becomes one of the first retailers to show interest in Briojio, leading to an investment from Phil Palmetto and the ability to scale production.
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Listen to the best highlights from the podcasts you love and dive into the full episode