Nancy Twine

Nancy Twine, the founder of Briogeo Hair Care, shifted from a finance career to create her natural hair care brand after a personal tragedy. Inspired by childhood memories of homemade treatments, she faced funding challenges as a Black entrepreneur in a predominantly white industry. Despite initial struggles, her determination led to a remarkable partnership with Sephora, launching a line that now generates $100M in annual sales. Twine’s journey highlights resilience, innovation, and the importance of family support in achieving entrepreneurial dreams.

Nancy Twine, founder of the natural haircare brand Briogeo, shares her inspiring transition from Wall Street to entrepreneurship. She discusses the challenges of pivoting careers and the bold strategies she used to launch her brand, including her early adoption of influencer marketing. Nancy emphasizes the importance of building authentic partnerships and the journey of bootstrapping her business, which eventually led to a partnership with Sephora. She also highlights the significance of aligning with the right investors and the evolving nature of consumer behavior during uncertain times.

Listen to the best Shopify Masters interviews of 2023 featuring Jono Pandolfi, Nancy Twine, Heidi Zak, and Daniel Le Mar. Topics include creating the TheraGun, the need for online undergarment brands, overcoming challenges and finding investors, scaling a business, and fostering creativity and global branding.