How I Built This with Guy Raz cover image

Briogeo Hair Care: Nancy Twine (2020)

How I Built This with Guy Raz

CHAPTER

Navigating the Beauty Retail Landscape

This chapter explores the strategic efforts of launching a beauty brand within Sephora, emphasizing the importance of networking and persistence. The speaker recounts pivotal moments, including a transformative coffee meeting with a buyer and the eventual testing of their product online. It also discusses financial strategies, market challenges, and the impact of the COVID-19 pandemic on the brand's growth and success.

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