Briogeo Hair Care: Nancy Twine (2020)
How I Built This with Guy Raz
Navigating the Natural Hair Care Landscape
This chapter explores the rise of natural hair care products and the ambiguous meaning of 'natural' in the industry. The speaker shares their journey from identifying a market need for clean hair care to developing a business plan, highlighting the challenges of product formulation without a chemistry background. Balancing a demanding job and the emotional weight of personal loss, the speaker's story showcases the complexities and resilience required in launching their hair care brand.
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