Business Wars KFC vs Chick-fil-A | The Birth of the Bucket | 3
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Mar 31, 2021 In the 1950s, Harland Sanders faces bankruptcy but finds hope through franchising with Pete Harman, who helps forge the iconic Kentucky Fried Chicken brand. Meanwhile, in Atlanta, Truett Cathy turns a surplus of chicken into the renowned Chicken Filet sandwich, propelling Chick-fil-A into fame. As the fast-food landscape evolves, the contrasting paths of these two titans unfold, highlighting marketing innovations and struggles for control in a competitive industry. Discover the pivotal moments that shaped these culinary legends!
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Sanders Pitches to Harmon
- Harlan Sanders, facing bankruptcy, pitched his fried chicken recipe to Pete Harmon.
- Harmon initially hesitated but was ultimately impressed by the chicken's unique taste.
Kentucky Fried Chicken Takes Off
- Upon returning from Australia, Sanders was astonished to see Harmon's restaurant promoting Kentucky Fried Chicken.
- Harmon trademarked the name, marking a triumph for Sanders amidst his financial struggles.
Sanders' Auction and Bankruptcy
- Sanders' restaurant and its contents were auctioned off, barely covering his debts.
- Facing a meager Social Security income, he realized franchising his chicken was his only hope.
