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KFC vs Chick-fil-A | The Birth of the Bucket | 3

Business Wars

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The Birth of Chick-fil-A: Innovation and Success

This chapter recounts Truett Cathy’s innovative journey in 1961 as he develops the Chicken Filet sandwich after struggling with surplus chicken supplies. His four-year experimentation culminates in success at a trade show, launching Chick-fil-A into the fast-food spotlight.

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