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KFC vs Chick-fil-A | The Birth of the Bucket | 3

Business Wars

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The Rise of Kentucky Fried Chicken

This chapter contrasts Sanders’ early struggles in building his chicken business with Truett Cathy's success, highlighting the innovative marketing strategies that led to the popularization of Kentucky Fried Chicken. It showcases the pivotal moments in franchising and advertising, including the memorable emergence of the phrase 'finger-lickin' good' which ultimately helped define the brand's identity.

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