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Spectacle and Non-Living
- The spectacle, tied to modern production, creates a separate world belonging to the "autonomous movement of the non-living."
- This relates to Marx's concept of dead labor (machines/tools) versus living labor (humans).
Homogenization and Observation
- The spectacle promotes homogeneity through observation and encourages a "common ground of the deceived gaze."
- It reduces people to observers in a one-way communication system.
Spectacle Beyond Screens
- The spectacle isn't just screens; it's a social relation mediated by images, including propaganda.
- Nazi Germany's use of propaganda to unite people against Jewish people exemplifies this.