How I Learned to Love Shrimp Katie Cantrell on shifting millions of meals to plant-based
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May 6, 2025 In this engaging discussion, Katie Cantrell, Co-founder and CEO of Greener by Default, shares her innovative strategies for promoting plant-based eating. She reveals how changing default menu options in hospitals has significantly shifted dietary behaviors without overwhelming consumers. Cantrell emphasizes the importance of choice architecture and effective communication in animal advocacy. Expect insights on adapting traditional meals to enhance appeal and the power of nudging in making plant-based choices more accessible and appealing, all while addressing the complexities of consumer habits.
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Facts Alone Don't Change Behaviors
- Changing minds with facts is rarely enough to change behavior in animal advocacy.
- Katie Cantrell realized education alone leads to minimal lasting dietary change in the majority.
Use Plant-Based Defaults
- Make plant-based options the default to nudge people to eat healthier.
- Allow opting out to meat so choice is preserved and backlash minimized.
50% Plant-Based Meal Shift in Hospitals
- New York City public hospitals made both chef specials plant-based by default.
- This shifted about 50% of meals from meat-based to plant-based, a huge increase from under 5%.
