Katie Cantrell on shifting millions of meals to plant-based
How I Learned to Love Shrimp
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Effective Communication in Animal Advocacy
This chapter explores the significance of tailoring messages about animal rights and factory farming to engage a broader audience. The discussion highlights the interconnectedness of animal advocacy with issues like health, environment, and social justice while emphasizing the need for authentic and strategic communication. Techniques for promoting plant-based meals and the impact of behavior science in advocacy are also examined, illustrating how thoughtful messaging can drive real change.
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