AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Perpetual Traffic
The 3 Big CRO Myths DEBUNKED with Raphael Paulin-Daigle
Nov 22, 2024
Explore the misconceptions surrounding Conversion Rate Optimization (CRO) and why simply chasing conversion rates can be misleading. Discover the importance of metrics like lifetime value and average order value for long-term success. Learn how platforms like TikTok are transforming the CRO landscape. Raphael Paulin-Daigle shares insights from his journey in marketing and emphasizes a holistic approach to optimize websites effectively. Packed with practical advice and real-world examples, the discussion challenges outdated thinking for genuine business growth.
52:59
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Focusing solely on conversion rates can be misleading; understanding customer lifetime value and average order value is crucial for long-term profitability.
- The emergence of TikTok and social media challenges traditional CRO strategies, emphasizing the need for comprehensive, informed approaches instead of quick, superficial wins.
Deep dives
Leveraging Connected TV Advertising
Connected TV advertising presents a cost-effective alternative for reaching target audiences without the hefty price tag of traditional TV ads, such as those during the Super Bowl. This advertising strategy combines connected TV with display retargeting to maximize audience engagement and subsequent conversions. By reaching potential customers multiple times and reminding them of the product, brands can effectively guide them through the purchasing funnel. The success of this approach is evidenced by preliminary results from trials that show significant improvements in client engagement and revenue.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode