Perpetual Traffic

The 3 Big CRO Myths DEBUNKED with Raphael Paulin-Daigle

20 snips
Nov 22, 2024
Explore the misconceptions surrounding Conversion Rate Optimization (CRO) and why simply chasing conversion rates can be misleading. Discover the importance of metrics like lifetime value and average order value for long-term success. Learn how platforms like TikTok are transforming the CRO landscape. Raphael Paulin-Daigle shares insights from his journey in marketing and emphasizes a holistic approach to optimize websites effectively. Packed with practical advice and real-world examples, the discussion challenges outdated thinking for genuine business growth.
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ANECDOTE

Early Marketing Passion

  • Raphael Paulin-Daigle, as a teenager, wrote fictional marketing plans and ad campaigns.
  • He even cried to his dad about wanting to start a hotel chain instead of going to school.
ANECDOTE

Teenage Business Meetings

  • As a teenager, Raphael flew to New York for business meetings, even though he didn't know anyone there.
  • He sold out an event despite his young age and lack of connections.
ADVICE

Building a CRO Portfolio

  • Build a portfolio and gain experience through various projects, even if they don't initially lead to major success.
  • Share your ideas and research through guest blogging and creating content to attract clients.
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