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16min chapter
The 3 Big CRO Myths DEBUNKED with Raphael Paulin-Daigle
Perpetual Traffic
Rethinking Conversion Rate Optimization
This chapter explores the evolving landscape of Conversion Rate Optimization (CRO) and its misconceptions in contemporary marketing. The speakers share personal experiences and emphasize the need for a holistic approach that considers factors like customer lifetime value and churn rates, rather than fixating on conversion metrics alone. Through discussions and case studies, they highlight the importance of understanding the broader business health for sustainable growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode