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Mentioned in 1 episodes

Landing Page Optimization

The Definitive Guide to Testing and Tuning for Conversions
Book • 2008
This second edition of 'Landing Page Optimization' is a detailed guide that includes case studies, new information on website usability, and practical strategies for testing and tuning landing pages.

It covers topics such as identifying mission-critical parts of a website, avoiding common design mistakes, deploying neuromarketing techniques, and developing an optimization action plan.

The book is designed to help marketers and website owners improve their conversion rates and overall website performance.

Mentioned by

Mentioned in 1 episodes

Mentioned by
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Ralph Burns
as a book he read around 2010-2011, which influenced his approach to landing page optimization.
20 snips
The 3 Big CRO Myths DEBUNKED with Raphael Paulin-Daigle

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