Let's Talk Loyalty
Getting to know Voyage Loyalty, The Loyalty Programme for Seafarers (#655)
Mar 27, 2025
Bridget Blaise-Shamai, who led the successful Advantage program for American Airlines, and Rory Mackenzie, a former naval architect turned Loyalty Program Manager, dive into the innovative Voyage Loyalty program for seafarers. They discuss the emotional connections that drive loyalty and reveal how community engagement enriches the experience for crew members. The conversation touches on their favorite leadership books, evolving loyalty strategies, and the unique ways they’re enhancing the employment experience for those at sea.
44:55
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Quick takeaways
- Voyage Loyalty enhances seafarers' engagement and job satisfaction by recognizing their dedication, addressing staffing challenges in the maritime industry.
- Both guests emphasize the importance of customer journey in loyalty marketing, drawing insights from literature that highlight life lessons on loyalty and connection.
Deep dives
Introduction to Voyage Loyalty
Voyage Loyalty is a unique program designed to enhance the employment experience for seafarers by recognizing their hard work and dedication. The program aims to foster a greater sense of engagement and appreciation among seafarers, as the maritime industry faces considerable staffing challenges. This rewarding initiative incentivizes specific behaviors and outcomes that ultimately improve retention and job proficiency among crew members. By focusing on the individual needs of seafarers, the program not only strengthens loyalty to V Group but also contributes to the overall operational efficiency of maritime services.
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