

Getting to know Voyage Loyalty, The Loyalty Programme for Seafarers (#655)
Mar 27, 2025
Bridget Blaise-Shamai, who led the successful Advantage program for American Airlines, and Rory Mackenzie, a former naval architect turned Loyalty Program Manager, dive into the innovative Voyage Loyalty program for seafarers. They discuss the emotional connections that drive loyalty and reveal how community engagement enriches the experience for crew members. The conversation touches on their favorite leadership books, evolving loyalty strategies, and the unique ways they’re enhancing the employment experience for those at sea.
Chapters
Books
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Literary Inspirations for Leadership and Loyalty
02:26 • 3min
Navigating Loyalty: Seafarers and Beyond
05:40 • 17min
Celebrating Community and Trends in Loyalty Programs
22:48 • 3min
Evolving Loyalty Programs
26:00 • 5min
Navigating Loyalty Marketing in the Maritime Sector
31:04 • 8min
Navigating Loyalty: Insights and Innovations
39:25 • 4min