Rory Mackenzie

Loyalty Program Manager for Voyage Loyalty. Trained as a naval architect and worked in various roles at V Group before joining Voyage Loyalty.

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Mar 27, 2025 • 45min

Getting to know Voyage Loyalty, The Loyalty Programme for Seafarers (#655)

Bridget Blaise-Shamai, who led the successful Advantage program for American Airlines, and Rory Mackenzie, a former naval architect turned Loyalty Program Manager, dive into the innovative Voyage Loyalty program for seafarers. They discuss the emotional connections that drive loyalty and reveal how community engagement enriches the experience for crew members. The conversation touches on their favorite leadership books, evolving loyalty strategies, and the unique ways they’re enhancing the employment experience for those at sea.

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