Getting to know Voyage Loyalty, The Loyalty Programme for Seafarers (#655)
Let's Talk Loyalty
00:00
Navigating Loyalty: Seafarers and Beyond
This chapter explores the development and impact of innovative loyalty programs, focusing on American Airlines' Advantage and Nordstrom's Note. It highlights the newly launched Voyage Loyalty program designed specifically for seafarers, detailing its unique framework and successful engagement strategies. The discussion underscores the significance of emotional connections in loyalty marketing and the diverse pathways that loyalty managers bring to their roles.
Transcript
Play full episode
