The Knowledge Project with Shane Parrish #86 BJ Fogg: The Science of Lasting Change
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Jun 23, 2020 
BJ Fogg, a Stanford behavior scientist and founder of the Behavior Design Lab, shakes up our understanding of habits. He reveals that emotions, not repetition, are key to lasting change. Fogg's three-phase system simplifies breaking difficult behaviors and emphasizes redesigning your environment for effortless success. He introduces his clever 'super fridge' concept to boost healthy eating. This insightful discussion provides a science-based blueprint for building better habits or breaking bad ones in just five days.
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Fogg's Background
- BJ Fogg's upbringing in a Mormon community in California shaped his interest in habits and behavior change.
- His childhood environment emphasized specific habits to adopt and avoid, influencing his perspective on optimizing life through habits.
Information and Behavior Change
- Information alone doesn't reliably change behavior long-term.
- Information about how to perform a behavior, combined with increased ability, is more effective.
Fogg's Behavior Model
- To make a behavior easier, consider three approaches: train the person, redesign the environment, or scale back the behavior.
- These approaches address ability, a key component in behavior change.
