#86 BJ Fogg: The Science of Lasting Change
The Knowledge Project with Shane Parrish
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Unlocking Motivation for Change
This chapter explores the concept of motivation and its critical role in driving behavior change. It distinguishes between different motivational models, emphasizes the importance of context, and discusses how aligning motivation with personal aspirations can lead to healthier choices. Additionally, the chapter examines the impact of narratives, social circles, and small habits on identity and overall motivation.
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