How I Built This with Guy Raz Jovial Foods: Carla Bartolucci
Jun 7, 2021
Carla Bartolucci, founder of Jovial Foods, shared her inspiring journey from an Italian-American upbringing to creating a multi-million dollar brand focused on gluten-free pasta and einkorn wheat. She discussed the impact of family traditions on her culinary passion and how a personal crisis spurred her commitment to health and nutrition. Carla also reflected on the challenges of launching a natural food business and the significance of reviving ancient grains, culminating in a heartfelt tribute to her lasting legacy in the health food industry.
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Carla's Food-Centric Upbringing
- Carla Bartolucci grew up in an Italian-American household where food was central.
- Her mother effortlessly cooked delicious meals, while her father made wine and caught fresh lobster.
A Competitive Spirit
- Carla, the youngest and only girl among her siblings, felt driven to compete with her brothers.
- This early competitiveness instilled a strong sense of determination in her from a young age.
Transformative Trip to Italy
- Carla's first trip to Italy at 18 was transformative, revealing a self-sustaining country proud of its products.
- It contrasted starkly with her hometown's declining local businesses, inspiring a desire to live in Italy.