
Jovial Foods: Carla Bartolucci
How I Built This with Guy Raz
00:00
Navigating the Pasta Revolution: From Dreams to Reality
This chapter chronicles the establishment of a whole grain pasta company, focusing on the marketing strategies and financial challenges encountered along the way. It highlights pivotal moments, including a chance partnership that propelled the brand to success and personal sacrifices made during financial crises. The narrative also delves into legal battles for brand ownership, underscoring the resilience needed to maintain one's vision amid adversity.
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