How I Built This with Guy Raz cover image

Jovial Foods: Carla Bartolucci

How I Built This with Guy Raz

00:00

Facing Financial Struggles and Gaining Momentum

This chapter delves into the hurdles faced when launching a new brand with no marketing budget, highlighting initial financial setbacks and a pivotal request for help. The narrative eventually shifts to a turning point where growing interest from food co-ops sparks a pathway to future distribution success.

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