

EP 28 - James Clear on writing a best selling book and how to pick up good habits for 2023 & beyond
24 snips Dec 31, 2022
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Episode notes
Product Positioning and Word of Mouth
- Position your product clearly by tapping into desires people already have.
- Create remarkable value that encourages word of mouth for long-term success.
Mastering a Book Launch
- Plan your launch at least 15 months in advance with persistent, targeted outreach.
- Create a concentrated strike by releasing many podcast interviews and influencer endorsements simultaneously.
Succeeding on TV Interviews
- Prepare your TV interview by scripting key soundbites tailored for the segment.
- Treat media appearances as a product and practice thoroughly to make it feel natural.