Launching a Book - The Three Biggest Pillars

The day the book came out, I was on CBS this morning. A couple hours later, that segment got posted to YouTube and then we emailed that segment out to my audience like a couple hours after that. The other thing that we did was reached out to a bunch of people who we thought. were influencers for lack of a better term. And only if they opted in and sent us their address themselves, did we put them on the list and send them one. But I think you can do even better than that general principle, which is you can try to limit it to an echo chamber,. You can try to be big in an industry in a concentrated strike in a short window of