How Did the Idea of a Book Come About?

Aothena: I didn't really start out with some like big grand vision. What I knew was that I wanted to be an entrepreneur and I tried a couple of different things early on, very standard entrepreneurship story. And then eventually when I started writing about habits and productivity and strategy and decision making, that for some reason those topics just resonated with people better. It's kind of interesting that when you talk about, and I haven't written a book, Shreira actually has, he's written a technical book but it's funny because the way you describe leading to book writing is very similar to how founders think about starting startups.