Marketing Meetup Podcast
Practical tips for smashing your first-call pitch - April Dunford, Author of Obviously Awesome
Oct 2, 2023
Messaging expert Diane Wiredu and bestselling author April Dunford discuss the importance of the first-call pitch, tightening up positioning, and maximizing the sales pipeline in this session of the Marketing Meetup Podcast.
58:44
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Quick takeaways
- Positioning is crucial for optimizing leads in the pipeline and making the most of existing customers.
- Effective sales pitches should provide perspectives on the market, showcase different approaches, and demonstrate the value delivered.
Deep dives
Importance of positioning in maximizing pipeline
Positioning is crucial for making the most of leads in the pipeline. While acquiring new customers is important, optimizing the leads already in the business is equally important. This session focuses on getting the most out of the first call or pitch with prospects.
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