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7min chapter
Practical tips for smashing your first-call pitch - April Dunford, Author of Obviously Awesome
Marketing Meetup Podcast
Positioning and Sales Storytelling
This chapter explores the basics of positioning and how it is essential for effective marketing and sales. It also discusses the importance of translating positioning into a sales story for prospects and emphasizes the need to provide perspectives on the market and show product features within the context of the value they deliver.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode