7min chapter

Marketing Meetup Podcast cover image

Practical tips for smashing your first-call pitch - April Dunford, Author of Obviously Awesome

Marketing Meetup Podcast

CHAPTER

Positioning and Sales Storytelling

This chapter explores the basics of positioning and how it is essential for effective marketing and sales. It also discusses the importance of translating positioning into a sales story for prospects and emphasizes the need to provide perspectives on the market and show product features within the context of the value they deliver.

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