Positioning and Sales Storytelling

Close your eyes and imagine a Q&A session with not one, but two lovely hosts. Now, open your eyes.

For this session, Joe was joined by the wonderful Diane Wiredu – a messaging expert and the founder of Lion Words. Diane spends her days helping SaaS and B2B businesses find their message market fit.

The pair interviewed the bestselling author of Obviously Awesome, April Dunford. April is a consultant and the world’s leading expert on product positioning. She has spent 25 years working as a VP of Marketing at fast-growing tech companies and launching 16 different products to market for businesses large and small.

In this session they investigated:

📞 The importance of the first-call pitch

⚾ How you can tighten up your positioning so that your pitch hits a homerun.

🔑 Making sure you make the most out of your pipeline