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29min chapter
Practical tips for smashing your first-call pitch - April Dunford, Author of Obviously Awesome
Marketing Meetup Podcast
Crafting Effective Opening Sentences for Pitches
This chapter discusses the importance of crafting effective opening sentences for pitches and provides an example pitch from Help Scout. It highlights the benefits of focusing on the customer's needs and provides a comparison between feature-focused and value-focused pitches.
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