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The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
How to Create a Viral Business: Lessons from Toasted Tours' Success⏐Ep. #136
Feb 26, 2025
In this engaging discussion, Kevin Throop, founder of Toasted Tours and former Tesla fleet sales executive, shares his journey from corporate life to creating viral wine tours. He reveals the creative process of reinventing a school bus into a unique tour vehicle and the challenges faced during the pandemic. Kevin also discusses effective marketing strategies on social media, the intricacies of pricing and logistics, and his innovative approach to expanding his fleet with trailer buses. His insights into overcoming legal hurdles and scaling operations make this a must-listen for aspiring entrepreneurs.
58:48
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Quick takeaways
- Kevin Throop transformed a viral video concept into Toasted Tours by creatively reimagining customer experiences and vehicle aesthetics.
- The business cleverly utilizes the scenic appeal of California's wine country to offer unique wine tours in renovated vehicles.
Deep dives
Inspiration Behind Toasted Tours
The concept for Toasted Tours emerged from a unique and bold vision, sparked by a viral video showcasing a lively scene inside a creatively renovated shipping container on a truck. Kevin Throop, the founder, found himself inspired by the public's reaction to the video, which questioned the safety of such an unusual setup while simultaneously attracting interest. After being laid off from Tesla, he resolved to take control of his destiny and invest his savings into starting a business that would reflect his creativity and passion. This led him to purchase an old school bus and commit to a year of extensive renovations, believing that a captivating experience would draw customers to him organically.
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