In this engaging discussion, Kevin Throop, founder of Toasted Tours and former Tesla fleet sales executive, shares his journey from corporate life to creating viral wine tours. He reveals the creative process of reinventing a school bus into a unique tour vehicle and the challenges faced during the pandemic. Kevin also discusses effective marketing strategies on social media, the intricacies of pricing and logistics, and his innovative approach to expanding his fleet with trailer buses. His insights into overcoming legal hurdles and scaling operations make this a must-listen for aspiring entrepreneurs.