Millionaire University He Quit Tesla, Bought a $3K Bus, and Turned It Into a 6-Figure Biz | Kevin Throop
Jul 2, 2025
Kevin Throop, a former Tesla sales star, turned his pandemic pivot into a thriving business with Toasted Tours, transforming a $3K school bus into an Instagram-worthy wine tour experience. He shares his journey of leaving the corporate world, emphasizing the importance of authenticity and creativity in entrepreneurship. Kevin discusses scaling from one bus to a fleet, innovative marketing strategies, and the fun of creating memorable tours, including outrageous ideas like using an 18-wheeler. His story inspires aspiring entrepreneurs to trust their instincts and embrace originality.
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From Bus to Wine Tour
- Kevin bought a beat-up 1990 school bus for $3,000 and transformed it into a cozy wine tour vehicle.
- Despite lacking skills, he rebuilt it himself over a year, investing $40-60K and lots of labor.
Embrace Authenticity Over Imitation
- Avoid over-researching competitors as it dilutes your unique value.
- Build something authentic that reflects you to stand out and succeed in business.
Start Small and Visible
- Launch your business simply by being visible on social media and engaging directly with customers.
- Don’t overcomplicate payment or booking systems; start small with verbal agreements and simple methods.
