The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs cover image

How to Create a Viral Business: Lessons from Toasted Tours' Success⏐Ep. #136

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

CHAPTER

From Corporate to Wine Tours

This chapter chronicles the speaker's transition from the corporate world to launching a wine tour business in Temecula, sparked by a desire for independence. It highlights the creative journey of renovating a school bus into a tour vehicle, along with the financial and operational challenges faced, especially during the COVID-19 pandemic. The focus is on leveraging authenticity and social media for customer acquisition while drawing inspiration from successful companies like Tesla.

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