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Leading With Purpose

#15: How to Become a Master Closer with Ben Gay III

Jan 12, 2016
Nathan Mitchell interviews Ben Gay III, author of The Closers - Part 1 and Part 2. They discuss becoming a master closer, the magic closing question, forming partnerships in sales, preparation and active listening, surrounding yourself with influential individuals, the influence of self-esteem and dressing well, addressing objections in sales, and future plans.
57:58

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Selecting a quality product and ensuring competitive pricing eliminates objections and increases sales success.
  • Bringing up objections before prospects have a chance to allows for controlling the conversation and addressing concerns head-on.

Deep dives

Importance of having a quality product and talking to qualified prospects

A quality product that is competitively priced and talking to qualified prospects are key factors in successful selling. By selecting a quality product and ensuring it is competitively priced, salespeople can eliminate many potential objections. Additionally, spending time talking to qualified prospects increases the likelihood of successfully closing a sale.

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