The Futur with Chris Do Why Sound Changes How We Feel w/ Oscar Höglund, CEO - Epidemic Sound | Ep 362
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Jul 10, 2025 Oscar Höglund, the Co-Founder and CEO of Epidemic Sound, shares his journey of building a billion-dollar music licensing business. He delves into the challenges and pivots that shaped the company's success. The conversation touches on the intersection of creativity and data, emphasizing they can coexist. Oscar also discusses how music serves as an emotional catalyst in storytelling and the role of cultural influences in sparking innovation. His insights on leadership during hypergrowth and advice for creators make this a must-listen for aspiring entrepreneurs.
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Music's Infinite Replayability
- Music is infinitely repeatable and evokes evolving emotions on each listen.
- Visual content like movies is more costly and generally watched once for its narrative sequence.
Music Speaks Emotions to Children
- Oscar shared a story playing music for school kids showing how music instantly evokes emotions and memories.
- Kids recognized Christmas and movie soundtracks, illustrating music as a direct language of emotion.
Calm Stage Presence Trick
- When nervous on stage, speak and move slower than others to project control.
- Moving faster signals fear to the audience, while slower pace commands attention.