Oscar Höglund

Oscar Höglund, the Co-Founder and CEO of Epidemic Sound, shares his journey of building a billion-dollar music licensing business. He delves into the challenges and pivots that shaped the company's success. The conversation touches on the intersection of creativity and data, emphasizing they can coexist. Oscar also discusses how music serves as an emotional catalyst in storytelling and the role of cultural influences in sparking innovation. His insights on leadership during hypergrowth and advice for creators make this a must-listen for aspiring entrepreneurs.

Oscar Höglund, the co-founder and CEO of Epidemic Sound, discusses the revolutionary changes in music licensing and artist compensation. He describes how their subscription model disrupts traditional royalty structures while supporting independent artists. The conversation touches on the challenges of playlist-driven consumption and the creative tension artists experience between commercial success and authenticity. Höglund also highlights Epidemic Sound's innovative approach to revenue sharing, addressing the future of music distribution and empowering creators in the digital age.