Intro

This chapter examines the vital role of audio and music in content consumption, comparing it to traditional visual media. It highlights how music's repeatability and emotional resonance shape cultural narratives and the production dynamics of both mediums.

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In this episode, Chris sits down with Oscar Höglund—Co-Founder and CEO of Epidemic Sound—for an inside look at the mindset, strategy, and resilience it takes to build a billion-dollar business at the intersection of music, media, and tech.

From cold-starting a music licensing company in Sweden to scaling a global brand used by YouTubers and filmmakers around the world, Oscar shares the real story behind Epidemic’s rise—including the decisions that nearly broke the business, the bets that paid off, and why creativity and data don’t have to be enemies.

If you're a creator, founder, or anyone trying to do big things without burning out, this episode is packed with honest insights on scaling with soul, leading through uncertainty, and staying rooted in purpose while navigating growth.

Timestamps:

(00:04) – The Origins of Epidemic Sound

(06:42) – Startup Struggles and the First Big Pivot

(12:15) – Licensing, Creators, and the Market Gap

(19:08) – Building Culture and Protecting Simplicity

(25:36) – Creativity vs. Data: Finding the Right Balance

(33:14) – Leadership Lessons in Hypergrowth

(40:10) – Advice for Founders: Curiosity, Courage & Staying Human

Check out today's guest, Oscar Höglund:

Oscar's Website: https://corporate.epidemicsound.com/

Oscar's LinkedIn: https://se.linkedin.com/in/oscarh%C3%B6glund

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