The Interplay of Music and Narrative

This chapter delves into the distinct replayability of music compared to movies, emphasizing music's abstract qualities that invite varied emotional interpretations. It contrasts this with the linear narrative of films, which often provide a more uniform experience upon repeated viewings.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://forms.gle/6j5GLzwK6GQF7Hzx7

In this episode, Chris sits down with Oscar Höglund—Co-Founder and CEO of Epidemic Sound—for an inside look at the mindset, strategy, and resilience it takes to build a billion-dollar business at the intersection of music, media, and tech.

From cold-starting a music licensing company in Sweden to scaling a global brand used by YouTubers and filmmakers around the world, Oscar shares the real story behind Epidemic’s rise—including the decisions that nearly broke the business, the bets that paid off, and why creativity and data don’t have to be enemies.

If you're a creator, founder, or anyone trying to do big things without burning out, this episode is packed with honest insights on scaling with soul, leading through uncertainty, and staying rooted in purpose while navigating growth.

Timestamps:

(00:04) – The Origins of Epidemic Sound

(06:42) – Startup Struggles and the First Big Pivot

(12:15) – Licensing, Creators, and the Market Gap

(19:08) – Building Culture and Protecting Simplicity

(25:36) – Creativity vs. Data: Finding the Right Balance

(33:14) – Leadership Lessons in Hypergrowth

(40:10) – Advice for Founders: Curiosity, Courage & Staying Human

Check out today's guest, Oscar Höglund:

Oscar's Website: https://corporate.epidemicsound.com/

Oscar's LinkedIn: https://se.linkedin.com/in/oscarh%C3%B6glund

Check out The Futur: