Millionaire University How One 26 Year Old Is Making $800,000 Storing Junk for College Kids With Collin Rutherford (MU Classic)
Jun 21, 2025
Collin Rutherford, founder of Greenbox Storage, shares his inspiring story of launching a thriving summer storage business for college students at just 26. He discusses how he identified a market need during COVID and grew the company with a mere $1,600. Collin dives into his guerrilla marketing tactics, effective remote hiring strategies, and the significance of building custom software for efficiency. Aspiring entrepreneurs will gain insights into scaling a seasonal business and the importance of strategic planning in achieving success.
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Start Business With Minimal Capital
- You can launch a successful service business with minimal startup capital, just $1,600 in this case.
- Focus on selling and providing the needed service rather than raising large sums initially.
Starting With 15 Customers
- Colin started Greenbox Storage by solving a problem for a college student friend who needed summer storage.
- He built an email list and used simple email marketing to get his first 15 customers.
Complexity of Seasonal Storage
- Seasonal student storage has many moving parts especially when expanding to over 23 campuses.
- Managing thousands of items and customers simultaneously requires effective operations.