Maximizing Marketing Strategy for College Students

This chapter delves into effective marketing strategies aimed at university students, focusing on innovative approaches like Facebook ads and guerrilla tactics. It discusses the challenges with Meta's Business Suite and the significance of integrating digital and traditional methods to track customer engagement.

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#465 What if you could launch a six-figure business with just $1,600? In this episode, Brien Gearin interviews Collin Rutherford, founder of Greenbox Storage, about how he turned a simple idea into a thriving summer storage business serving 23 college campuses. From his days as a D1 athlete at Dartmouth to identifying a market need during COVID, Collin reveals the strategies that fueled his rapid business growth at just 26-years-old. He discusses the importance of grit, smart scaling, and starting with minimal capital. Collin also offers insights into remote hiring, managing a seasonal business, and effective guerrilla marketing tactics. Perfect for aspiring entrepreneurs, this episode is packed with actionable advice on how to turn an idea into a successful venture — even if you're still in college!

(Original Air Date - 8/21/24)

What we discuss with Collin:

+ Launching a business with minimal capital

+ Identifying a market opportunity

+ Facilitating rapid, national expansion

+ Running a fully remote business headquarters

+ Managing a business with peak seasons

+ Leveraging low-cost, effective marketing tactics

+ Recruiting and training a team

+ Building custom software to streamline operations

Thank you, Collin!

Check out Greenbox Storage at ⁠GreenboxStorage.org⁠.