Navigating Growth and Pricing Strategies

This chapter explores the pricing strategy of a storage business targeting college students, highlighting the transition from an initial price to a more profitable tiered approach. It also discusses potential growth strategies, including franchising and workforce challenges, emphasizing the operational structure that leverages college interns for logistics and marketing.

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#465 What if you could launch a six-figure business with just $1,600? In this episode, Brien Gearin interviews Collin Rutherford, founder of Greenbox Storage, about how he turned a simple idea into a thriving summer storage business serving 23 college campuses. From his days as a D1 athlete at Dartmouth to identifying a market need during COVID, Collin reveals the strategies that fueled his rapid business growth at just 26-years-old. He discusses the importance of grit, smart scaling, and starting with minimal capital. Collin also offers insights into remote hiring, managing a seasonal business, and effective guerrilla marketing tactics. Perfect for aspiring entrepreneurs, this episode is packed with actionable advice on how to turn an idea into a successful venture — even if you're still in college!

(Original Air Date - 8/21/24)

What we discuss with Collin:

+ Launching a business with minimal capital

+ Identifying a market opportunity

+ Facilitating rapid, national expansion

+ Running a fully remote business headquarters

+ Managing a business with peak seasons

+ Leveraging low-cost, effective marketing tactics

+ Recruiting and training a team

+ Building custom software to streamline operations

Thank you, Collin!

Check out Greenbox Storage at ⁠GreenboxStorage.org⁠.